Customized.

Self-Paced.

Equity Free.

It all starts with a chat.

After you tell us a bit about you and your idea (it's quick and painless, we promise) we'll noodle on it. Next we'll set up a call to learn more about you, your vision, and what success looks like to you. We want to make sure we can really help you and meet your expectations too.

Our program consists of 3 pillars:

Each pillar contains six modules.

What's included in each module?

One-on-one sessions.

We're with you every step of the way. Our one-on-one sessions are meant to really challenge your thinking and approach. We're blunt, constructive, transparent and check our egos at the door. We aren't into shallow platitudes, or interested in baby-ing you through the process. Building a business is hard and de-risking the process is only possible when the founder is willing to listen, adapt and continuously improve over time.

'Get-ready to apply' material.

We're not cohort-based, we want you to learn when it's convenient for you. We built our content with a mixed-media approach. Each session is ~3-hours +/- and includes content, whiteboard 'how to actually do it' examples and real world implementations. We built our content to be engaging, grounded, practical and useful.

A 'just for you' plan.

We provide practical applications so you can apply what you've learned directly to your own business. Once you're ready you'll submit your work, we'll schedule a one-on-one session. We want you to build your confidence by challenging your thinking and your 'how-to' approach.

READY TO START?

What do we cover?

Market Readiness

Problem Identification
Value Proposition Canvas
Me, Market, Money
PESTLE Analysis
Porter's Five Forces
Industry Analysis
TAM, SAM, SOM
Competitive Analysis
Segmentation
Target Market
Positioning Statement
Branding
4Ps
Go-to-Market Strategy
Sales Process
Revenue Forecasting

Final Deliverable: A solid Go-To-Market Strategy and Revenue Forecast.

Business Readiness

Diamond-E Model
SWOT Analysis
Building a Team
Types of Compensation
Board of Directors & Advisors
Flow Chart
GANTT Chart
Business Model Canvas
4P's of Innovation
Innovative Process
Financial Analysis
Income Statement (P&L)
Breakeven Point
Cashflow Statement
Balance Sheet
Business Plan

Final Deliverable: A practical and useful plan for your business.

Investment Readiness

Private Equity Landscape
General Process
TTOC
Valuation
Term Sheets
- Convertible Note
- Preferred Share
- Common Share
- SAFE
Shareholders' Agreement
Subscription Agreement
Capitalization Table
Due Diligence
Data Room Checklist
Pitch Deck
Pitch Feedback & Practice